Commercial format simulate
Commercial Format Simulate pop-up retail terrace and kiosk layouts (position, scale, configuration) to analyze spatial penetration, visual transparency, and the flow and engagement of the main circulation. Identify optimal spatial connections and transitions to maximize commercial performance.
Layout Optimiztion
The renovation focuses on revitalizing the upper-level southeast corner – a low-traffic zone – by improving flow and visibility. Previously used for sports with overly deep shops that hindered access, displays, and operations, our solution creates a central atrium featuring an eye-catching staircase connecting L4 and L5 within the existing structure. This staircase acts as a focal point to draw customers vertically, enhancing accessibility and shop visibility. By reconfiguring the layout and retail units, the design increases the number of shops, optimizes displays, and restores the space's commercial value.
Location: Shanghai, China
Year: 2023
Building Area: 240000 sqm
Client: Link
Status: Completed
Qibao Lingkan Plaza (formerly Qibao Vanke Plaza) is a leading regional shopping center in southwest Shanghai. Since opening in 2016, it has become a key commercial landmark, known for its high foot traffic and sales performance. To meet evolving market demands, the mall is renovating its large upper-floor areas and featured zones.
QIBAO LINK PLAZA
THEME ZONE RENNOVATION
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Urban Cultural Hub
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Roaming CangJingGe Urban Cultural Hub
Spotlight on urban cultural consumption upgrading, we create "Roaming CangJingGe" narrative, blending cultural element and emotional experience. We cater to the diverse needs of urban intellectuals for spiritual belonging and unique experiences, by crafting spatial stories and community engagement to build a blended cultural-commerce space for ideas and emotions.